Campaign

Making EStars top of the leaderboard

Campaign

Making EStars top of the leaderboard

SCOPE OF PROJECT
eSports Strategy
Content Creation
Social Media Marketing
Event Management
Website Development
THE problem

EStars featuring Fortnite toured some of the biggest sports stadiums in the UK and Ireland from January to March 2019. Thousands of avid Fortnite fans and gaming enthusiasts took part in the hope of winning £25,000. 

Mitso was tasked with generating mass awareness of the tournament, sell tickets and further establish EStars as a global brand.

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THE Solution

We created a dedicated eSports marketing strategy to help generate ticket sales, implementing digital, PR and social media tactics, along with the creation of slick new assets and video content and the management of EStars’ first ever major grassroots eSports tournament in Dublin’s 3Arena. We also worked with global brands like Tesla to manage successful collaborations throughout the tournament.

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VIEW LIVE WEBSITE

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// THE RESULTS
6000+
tickets sold
30%
increase in social following across all channels
97%
increase in website traffic
30,000
video views on YouTube

Maeve and the team at Mitso worked with EStars from the initial concept of running a large scale event, through to the management of ticketing, marketing, social media. Maeve and her team are professional and efficient and nothing is a problem with them. Mitso is very much “hands on” and an intelligent, forward thinking company who I look forward to working with again soon.

Mags Byrne
Owner