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Triangle Life
Web Design & Development
Covering all angles with a Bermuda-based high net-worth insurance firm.
Brief
Bermuda-based high net-worth insurance firm, Triangle Life approached Mitso to help develop the company website, along with a new range of brand collateral, stationery and professional documentation to complement a new brand identity.
Goals
Brand-aligned key messaging
Develop a new tagline for Triangle Life, key brand messaging and optimised digital copy for the new website.
A sleek, premium website
Develop a new premium brochureware website to attract a global high-net worth audience.
Deliver a consistent brand presence
Design a suite of new brand collateral, stationery and documentation for external use, reflective of the professionalism of Triangle Life’s team.
Solution
As the chosen creative agency for Triangle Life in Bermuda, Mitso initially worked in partnership with the insurance firm to develop a succinct brand strategy.
The resulting tagline, “All Angles Covered” concisely summed up the company’s service offering, and this premium messaging was rolled out across the new website and brand collateral.
Architecturally, a triangle is the strongest structure. Its sturdy base is synonymous with strength and support, standing firm no matter what pressure is applied. So, whilst our name is a nod to our Bermuda locale, it also represents who we are as a company: a strong, steady base upon which our Clients can build a robust financial legacy.
Mitso created a sleek, brand-aligned corporate brochureware site for Triangle Life spanning responsive design, functionality and copywriting, tailored to catch the eye of key audiences across the world. Working in partnership with Triangle Life in Bermuda, we complimented site design with carefully selected suite of imagery to reflect its high-net-worth clientele.
Mitso then designed bespoke stationery for the brand, including letterheads, and a suite of documentation, each featuring the brand logo and unique brand elements to deliver a consistent brand flow across various consumer touchpoints.
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