Digital Advertising

Rolling out a new £250m funding announcement

Digital Advertising

Rolling out a new £250m funding announcement

SCOPE OF PROJECT
Campaign Management
Content Creation
PR
THE problem

Giganet is one of the leading Internet Service Providers in the UK. Having recently received a £250m investment as part of an overall expansion plan, the company is strategising to become the leading provider of fibre to the home. Giganet approached Mitso to help announce the new investment and deliver prolonged brand awareness across the UK.

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THE Solution

Mitso deployed a visually-led campaign, with the creation of new, phased video and photography assets to underpin a tailored digital and PR strategy, driving Giganet’s target audience to a dedicated landing page on the website.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

// THE RESULTS
314k
impressions on digital ads
8.7k
link clicks and engagement on digital ads
26
pieces of media coverage secured
9.2 million
PR reach