Brand Collateral

Building a sustainable brand for a national landmark.

Brand Collateral

Building a sustainable brand for a national landmark.

SCOPE OF PROJECT
Brand Identity
Website Development
Content Creation
Campaign Management
PR
Brand Collateral
THE problem

The Sheridan family, the third-generation owners of the Cuilcagh Boardwalk approached Mitso to help develop Cuilcagh Boardwalk’s first ever brand identity, and to create a new online car park booking system as part of renewed conservation efforts to protect the Boardwalk for generations to come. Following this, Mitso was also tasked with building an official online presence for the Boardwalk to help spread the important message to help Keep Cuilcagh Beautiful.

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THE Solution

Mitso began by creating new brand concepts for the Boardwalk, considering its history and heritage and the Insta-worthy tourist landmark it has grown to be. The new brand scheme pays homage to the earthy tones of the natural landscape and new brand guidelines were rolled out across Cuilcagh’s new online booking platform and social channels to create a consistent brand presence.

Mitso also managed a digital and PR launch campaign to generate mass awareness of the new system and to promote its core conservation message, engaging with key stakeholders at Fermanagh & Omagh District Council and Cuilcagh Lakelands to amplify the message across their own channels.

We also made the 11km trek once or twice ourselves to capture new high-quality photography and videography assets for use across social media and brand collateral.

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VIEW LIVE WEBSITE

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

// THE RESULTS
7,000
bookings within first year
14,500+
new followers across Facebook, Twitter and Instagram
225,000
views on the site since launch
11%
E-commerce conversion rate
1 million
Social Advertising Reach, with 2.6 million impressions
16
pieces of press and social coverage secured
2.4 million
PR reach
Suite of photography and video assets created