Campaign

Transforming Ireland’s leading outdoor adventure park.

Campaign

Transforming Ireland’s leading outdoor adventure park.

SCOPE OF PROJECT
Digital Strategy
E-commerce
PR
Content
Brand Collateral
THE problem

With plans to grow Colin Glen as a tourism hub at the heart of Belfast, Ireland's leading outdoor adventure park needed to amplify brand awareness and garner higher audience engagement for its various attractions – including Ireland’s first alpine coaster, the Black Bull Run and Ireland’s longest zipline, the River Rapid. 

Colin Glen wanted to create a digital home for visitors, offering a new consumer touchpoint for the brand and facilitating online bookings.

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THE Solution

Mitso worked to create a 360° integrated marketing strategy for Colin Glen, including digital and paid media campaign management and implementation, website development, asset and content creation, PR and new interactive park signage.

We created a bespoke, functional and user-friendly online customer booking system, fully optimised social media channels with a carefully crafted, storytelling-focused content strategy and a new suite of eye-catching photography and videography assets. We’ve secured top tier press coverage across Ireland and engaged with key stakeholders like Tourism NI and Visit Belfast to strengthen Colin Glen’s brand awareness and ensure they’re recognised as one of the country’s top tourist attractions.

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VIEW LIVE WEBSITE

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// THE RESULTS
40,000
new followers across social platforms
70,000
orders on the new online booking system
85
pieces of media coverage secured
48 million
PR reach
8 million
ad impressions
1.5 million
Social media ad reach
1.7million
video ad plays
4700
email subscribers

Mitso has helped to digital transform our business. Having previously relied solely on walk-in and phone bookings, and with little understanding of the benefits of digital or budget to support it, this has truly evolved the capabilities of our business and secured our place as a leading tourism attraction. We are now attracting customers from across Ireland, something made entirely possibly via digital channels and Mitso's efforts.

Colin O’Neill
Chief Executive