Brand Identity

Re-imagining a trusted community organisation

Brand Identity

Re-imagining a trusted community organisation

SCOPE OF PROJECT
Brand Identity
Website Development
Content Creation
THE problem

Clanrye Group required a fresh, new brand identity and new brand home for its wide community base.

Mitso needed to update the brand in a way that remained familiar to the community, effectively communicating the breadth of great work the social enterprise does across the region and ultimately deliver a slick, yet accessible new online booking solution.

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THE Solution

Our team worked alongside Clanrye Group to refine its core vision and values, with a key focus on the genuine care and community support offered by the organisation.

Approaching the organisation’s visual identity, we chose to modernise the brand’s recognisable infinity symbol, re-imagining its fluid shape to reflect the team’s reliability, loyalty and encouragement to those who need it most. It was important that the brand remained welcoming, authentic and reliable for the local community. Alongside the brand logo, we developed a range of brand elements for implementation across brand collateral and the new website.

The brand colours were updated to further embody Clanrye Group’s core values, using green to represent growth and renewal, navy to depict stability and unity and warm white to communicate warmth and calmness. The new brand was also tested across a variety of collateral and livery to ensure clear and instant brand recognition.

As part of the visual rebrand, we also managed the creation of a suite of new, people-centric imagery to show the trustworthy and open relationships created at Clanrye Group and the variety of services on offer across the organisation’s various locations.

Once Clanrye Group’s brand identity was established, Mitso began work on a new, custom-built online booking system that was easy-to-use and fit for purpose, managing booking for a full programme of activities and courses. We employed various accessibility tools to also ensure that the new booking system remained fully accessible and easy-to-navigate for individuals with additional needs.

Spanning design, functionality and copywriting, we delivered a brand-aligned end result to effectively serve as a vital touchpoint for Clanrye Group’s broad community.

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VIEW LIVE WEBSITE

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// THE RESULTS
Brand
Creation and implementation of new brand identity
Digital
Fully-optimised online booking solution