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Robert Mizzell

Developing a personal brand

Robert Mizzell is famous for his beautiful country vocals and yankee hits and he has been touring worldwide for over 20 years, claiming a whole host of accolades including many number one hits. His latest hit ”The Farmer” reached number one on iTunes and his popularity continues to grow in Ireland.

Brand development, social media management and e-marketing

As with all of our clients, we start by getting to know our clients and gathering in-depth information on their ideal customer, or in this case, fan. Robert is well established so we understood our role from the beginning was not primarily about brand awareness, growing his fanbase and allowing Robert’s personality to shine through.

This wasn’t just any branding exercise, it was unique in that we needed to deliver something that would work both on smaller digital formats, whilst still being big and bold enough to create impact on stage.

We developed a number of concepts for Robert to choose from and whittled it down to two - in the end we developed something which we felt was modern, yet still authentic.

In parallel, we worked along with Robert’s management team to create and organise social content, with the aim of growing Robert’s social following and engagement rates. Live video content, vlogs, gig updates and asking fans for feedback in posts allowed us to start testing content and bringing his social channels to the next level. We also ran targeted Facebook ad campaigns for particular gigs or tours.

To launch the brand, we also co-ordinated a live logo reveal from Robert’s stage, created new merchandise and ran a social media competition to generate new email subscribers for a new monthly e-newsletter which features exclusive content.


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Authentic, impactful branding achieving stand out on stage
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New revenue stream due to demand for new branded merchandise
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A successful brand reveal which attracted 6.7k live views
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392% increase in following across channels
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207% increase in engagement on Facebook
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90,000 impressions and 5,000 link clicks for Robert’s UK Tour campaign

Robert Mizzell & the Country Kings

Quote Marks for Testimonial

Maeve and the ladies at MiTSO are great to work with. We have been working with them for the last 5/6 months and have developed a great working relationship. They are always at the end of the phone no matter what the request is and have boasted our social media stats no end, not to forget totally revamping our branding which was badly needed! We will always be very grateful to them and look forward to many more months of working together. Thank you ladies and best wishes to MiTSO and continued success in the future.

Work with MiTSO

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