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Gnosis

Launching a managed IT services company in Bermuda

Gnosis opened it's offices on Front Street, Bermuda at the end of 2018 providing services including managed IT, networking, compliance, cybersecurity, virtualisation, and migration to the Cloud. MiTSO were recruited to help launch the business by developing their current website to showcase the company's various areas of expertise, producing organic social content and engaging with local press.

Website development, social media management, digital advertising, graphic design and PR.

MiTSO were tasked with redeveloping Gnosis' website to reflect their sector specialism and bespoke approach to IT contracts. We redeveloped the website with a focus on CRO (conversion rate optimisation), improved user navigation and lead generation.

Securing new clients was a key objective, therefore MiTSO carried out a number of lead gen tactics such as developing a useful downloadable cyber security checklist in line with new legislation in Bermuda to generate leads from perspective clients.

Following the launch of the website, MiTSO engaged with local press in Bermuda and secured an interview for Neil Lupsic, Gnosis CEO with leading Bermuda news outlet, The Royal Gazette.

As Gnosis is a startup company, it was imperative for MiTSO to be able to create widespread brand awareness and drive traffic to the company website, once redevelopment was complete. A combination of Google Ad campaigns and LinkedIn campaigns were used to promote USPs such as flexible IT contracts and unique business' partnerships such as Gnosis' partnership with SALT to bring Microsoft Azure Stack to Bermuda.

In addition to creating and optimising profiles on Facebook, Twitter and LinkedIn, MiTSO optimised the company's Google My Business to enhance brand awareness for local search. We also created new profiles on local directories such as Bermuda YP and local.bermuda.com.

Results

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1,140% increase in unique visitors
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2,450% increase in new followers on LinkedIn
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3,364% increase in post impressions
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7,242 ad impressions
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3.58% Average CTR (Click through rate)
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252 ad clicks

Neil Lupsic, CEO, Gnosis

Quote Marks for Testimonial

I chose MiTSO to launch my new business because everything we needed was offered under one roof from website design to social media and advertising. I couldn't recommend the team enough; they are professional, efficient and take every project in their stride. We look forward to working with MiTSO again in the near future.

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