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Promoting a grassroots esports tournament

EStars featuring Fortnite toured some of the biggest sports stadiums in the UK and Ireland from January to March 2019. Thousands of avid Fortnite fans and gaming enthusiasts took part in the hope of winning £25,000.

Esports marketing and event management

We first began working with EStars in 2017 and provided marketing and event management services for its inaugural tournament, which culminated in the first ever major grassroots esports tournament in the 3 Arena, Dublin in May 2018.

Following the success of this tournament, the company progressed and developed a new tournament featuring the widely popular game, Fortnite. Our role was to generate hype around the tournament, sell tickets and further establish EStars as a global brand.

We conducted market research initially to understand the game and its players and developed a digital and PR campaign centred around raising brand awareness and converting to ticket sales.

For EStars, it was important to continually deliver engaging and attractive content. We provided graphic design and videography services, managing all social channels for the duration of the tournament.


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Over 6,000 tickets sold
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97% increase in website traffic
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30% increase in social following across all channels
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30,000 video views on YouTube
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Successful collaboration with Tesla and interest from other major global brands
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Plans to take the tournament to Dubai and further afield

Mags Byrne, Owner, First for EPlayers

Quote Marks for Testimonial

Maeve and the team at Mitso worked with EStars from the initial concept of running a large scale event, through to the management of ticketing, marketing, social media. Maeve and her team are professional and efficient and nothing is a problem with them. Mitso is very much “hands on” and an intelligent, forward thinking company who I look forward to working with again soon

Work with MiTSO

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