Scatter Box

Trade Portal — Spark Layer

The implementation challenge was clear: serve trade customers with complex, multi-layered pricing across four regions on the same storefront as a clean retail experience. The answer lay in Spark Layer, Helium Customer Fields, and a deeply considered tagging framework developed by Mitso.

Spark Layer manages 41 distinct pricing layers across five price lists; ROI, NI, UK, EU, and interior designers with collection-level discount overlays applied automatically at login. Minimum order values and quantities are configured by range and region. Every buyer sees their contracted cost, in their own currency, with no quoting delay. Bulk order and one-click reorder turn a half-hour email exchange into minutes of self-service.

Locksmith hides trade-only collections from retail, enabling exclusive pre-sales and new collection launches for trade customers first. Multiple sales agents access trade customers, with regional assignments built in from the outset.

Trade Onboarding — Helium Customer Fields

Two application forms handle onboarding: comprehensive for new customers, streamlined for existing. Automated approval triggers pull data directly into Shopify, with passwordless email login removing friction for returning visitors. A bulk invitation exercise migrated existing customers directly, making the transition seamless.

Catalog & Design

The existing Shopify catalog was rebuilt from scratch using Meta Objects and Matrixify. Variations introduced, room-based collections created, revamped filters built, and all images converted to WebP using All-in-One Image Master. The front end was built from the brand guide up: the muted organic palette runs consistently across every surface, with heading styles, button variants, spacing, and animation all following a defined system.

Scatter Box has since onboarded Furniture Connect, an AI platform that generates rich lifestyle imagery at scale, further elevating the visual identity beyond what traditional photoshoots alone can deliver.

SEO & Content

All content was written from scratch with traditional SEO, geo-SEO, and AEO/GEO principles embedded positioning Scatter Box not just for traditional search, but for AI-driven discovery. Scatter Box’s Irish craftsmanship credentials and heritage give the platform genuine differentiation in a crowded European furniture and home furnishings market, with geo-optimised descriptions and multi-language capability positioning the brand for sustained growth beyond Ireland.

CRO & Email Marketing

Upsells, cross-sells, and sticky add-to-cart were built into every product page and the in-cart experience. Sophisticated search dynamically surfaces popular products and collections. Klaviyo Reviews adds social proof at the point of decision, wish-list and recently-viewed functionality reduces drop-off, and automated Klaviyo flows including abandoned cart, post-purchase, and review requests run continuously across both audiences, recovering revenue and increasing customer lifetime value.

A Zapier integration automatically places approved trade customers into region-specific Klaviyo segments, with retail and trade communications carefully separated. Report Pundit segments B2B and B2C performance independently, delivering attribution clarity that Shopify’s native analytics cannot provide outside of Shopify Plus.